Mastering Business Success through Strategic Marketing Techniques

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Course Information

"Mastering Business Success through Strategic Marketing Techniques" programme is a meticulously designed two-day intensive course aimed at equipping professionals with contemporary tools, techniques, and insights necessary for effective marketing in today's complex business landscape. As the digital era reshapes consumer and business behavior, along with market dynamics, it becomes imperative for businesses to have a robust and adaptive marketing strategy. This program delves deep into the foundations of strategic marketing, emphasizing the importance of customer-centric approaches, optimizing the marketing mix, and the increasing significance of data-driven decisions. Moreover, recognizing the importance of agility in the modern world, participants will be trained to anticipate market shifts and adapt their strategies in real-time. By fostering inter-departmental collaboration and synergy, the program ensures a unified approach to achieving business objectives. Participants will not only leave with theoretical knowledge but also with actionable insights and strategies that can be implemented immediately for measurable business success.

Course Objectives

At the end of the 2-day programme, participants will be able to:

• Understanding the Foundations: Equip participants with the knowledge to discern the fundamentals of strategic marketing management in today's competitive landscape.
• Customer-Centric Approaches: Foster an in-depth appreciation for customer behaviors, enabling the creation of tailored and effective marketing strategies
• Optimized Marketing Mix: Enhance the ability to leverage the 4Ps of marketing for maximum business impact
• Data-Driven Decision Making: Impart the skills needed to harness marketing analytics and derive actionable insights from data
• Adaptive Marketing Strategies: Cultivate resilience by teaching techniques to adapt and pivot marketing strategies in rapidly changing markets

Who Should Attend?

Business Owners, Sales Managers, Brand Managers, Digital Marketing Professionals, Marketing Managers and Executives

Course Trainer: Mr Jeremy Abrahams

Jeremy Earl Abrahams, Principal Learning Facilitator at StratWIN Training, specialises in training Management and Commercial teams for success in today’s competitive business environment. He has worked with various multinational and local corporate organisations across sectors such as manufacturing, FMCG, healthcare, banking, and retail.

Jeremy holds several certifications, including Certified Professional Trainer, Virtual LearnCaster (VLC), EQ certified practitioner, DiSC certified Trainer, ICF certified Coach, and is a member of the Chartered Institute of Marketing. He has been recognised with the Training Excellence award at the Malaysian Institute of Management.

Additionally, Jeremy serves as a counsellor with the University of Strathclyde MBA programme in Kuala Lumpur and a Teaching Associate at Monash University Malaysia School of Business. He is also accorded the title of Educator with excellence.