Fundamental Sales Techniques and Relationship Selling

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Course Information

This comprehensive two-day training programme is designed to equip participants with fundamental skills in sales, focusing on effective product presentations, overcoming objections, closing techniques, and the art of relationship selling. The programme combines theoretical knowledge with practical workshops, ensuring a well-rounded understanding of modern sales practices.

Course Objectives

At the end of the 2-day programme, participants will be able to:

• Gain insight into building long-term customer relationships through trust and rapport
• Learn how to effectively showcase products or services, highlighting their features and benefits compellingly
• Acquire techniques to confidently close sales and handle objections
• Create individual action plans for applying learned skills in real-world scenarios

Who Should Attend?

Individuals in B2B or B2C sales looking to enhance their selling skills

Course Trainer: Mr Jeremy Abrahams

Jeremy Earl Abrahams, Principal Learning Facilitator at StratWIN Training, specialises in training Management and Commercial teams for success in today’s competitive business environment. He has worked with various multinational and local corporate organisations across sectors such as manufacturing, FMCG, healthcare, banking, and retail.

Jeremy holds several certifications, including Certified Professional Trainer, Virtual LearnCaster (VLC), EQ certified practitioner, DiSC certified Trainer, ICF certified Coach, and is a member of the Chartered Institute of Marketing. He has been recognised with the Training Excellence award at the Malaysian Institute of Management.

Additionally, Jeremy serves as a counsellor with the University of Strathclyde MBA programme in Kuala Lumpur and a Teaching Associate at Monash University Malaysia School of Business. He is also accorded the title of Educator with excellence.