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Course Information

This two-day training programme explores the vital role of branding in today's competitive market. Participants will learn to create and manage a powerful brand, covering aspects like brand strategy, identity, positioning, and building. The training includes hands-on activities, case studies, and interactive sessions to enrich participants' understanding of how effective branding can influence customer behavior and contribute to business success.

Course Objectives

At the end of the 2-day programme, participants will be able to:

Define and explain the concept of branding
Identify the key elements of a strong brand
Develop a brand strategy that is aligned with your business goals
Create a brand identity that is unique, memorable, and relevant to your target audience
Position your brand in the marketplace
Develop and implement a branding plan that will help you build a strong brand

Who Should Attend?

Business Owners, Startup Entrepreneurs, Marketing and Branding Professionals

Course Trainer: Mr Jeremy Abrahams

Jeremy Earl Abrahams, Principal Learning Facilitator at StratWIN Training, specialises in training Management and Commercial teams for success in today’s competitive business environment. He has worked with various multinational and local corporate organisations across sectors such as manufacturing, FMCG, healthcare, banking, and retail.

Jeremy holds several certifications, including Certified Professional Trainer, Virtual LearnCaster (VLC), EQ certified practitioner, DiSC certified Trainer, ICF certified Coach, and is a member of the Chartered Institute of Marketing. He has been recognised with the Training Excellence award at the Malaysian Institute of Management.

Additionally, Jeremy serves as a counsellor with the University of Strathclyde MBA programme in Kuala Lumpur and a Teaching Associate at Monash University Malaysia School of Business. He is also accorded the title of Educator with excellence.

Crafting Impactful Brands: Strategies for Marketing Dominance

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